“If the government is telling you to be productive and innovative
they have to stand by what they say.”
- Andrea Mandel-Campbell
they have to stand by what they say.”
- Andrea Mandel-Campbell
One of this year’s guest speakers at the CCA conference was Andrea Mandel-Campbell, the author of “Why Mexicans Don’t Drink Molson.” She spoke on Global Competitiveness and the Canadian Beef Industry. She is a writer for the National Post and CTV’s Business News Network, specializing in global competitiveness issues.
A former Winnipegger, Campbell understands the Canadian mindset and the beef industry. Her family owns a feedlot at Stonewall. She said that our country isn’t in fact a trading nation, but one that sits back and lets the world buy its raw commodities, turning us into price takers instead of price makers. She said other countries like New Zealand understand global trade and proudly markets its products. Following the BSE discovery in Canada, Australia boldly took advantage of the fact Canadian cattle were out of the export market and aggressively ramped up their own trade efforts - with much success. Based on Andrea’s presentation, if the roles were reversed, Canada is not ready to do the same.
During the question period following her presentation, a producer from the audience outlined difficulties in working with the Canadian Food Inspection Agency (CFIA) and asked what industry/producers can do about the lack of cooperation and heavy-handed tactics, her response was simple:
BUY ANDREA'S BOOK HEREA former Winnipegger, Campbell understands the Canadian mindset and the beef industry. Her family owns a feedlot at Stonewall. She said that our country isn’t in fact a trading nation, but one that sits back and lets the world buy its raw commodities, turning us into price takers instead of price makers. She said other countries like New Zealand understand global trade and proudly markets its products. Following the BSE discovery in Canada, Australia boldly took advantage of the fact Canadian cattle were out of the export market and aggressively ramped up their own trade efforts - with much success. Based on Andrea’s presentation, if the roles were reversed, Canada is not ready to do the same.
During the question period following her presentation, a producer from the audience outlined difficulties in working with the Canadian Food Inspection Agency (CFIA) and asked what industry/producers can do about the lack of cooperation and heavy-handed tactics, her response was simple:
“Why are so many people being held hostage by so very few?”
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